1417 products were found matching your search for Customer Relationship Management Software in 2 shops:
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NUGEN Audio LMB Loudness Management Batch Processing Software, Download
Vendor: Adorama.com Price: 1,149.00 $Enhance your audio production process with the LMB Loudness Management Batch Processing Software. This high-speed, automated software offers comprehensive loudness measurement and correction, ensuring your audio content meets complex loudness criteria. With its powerful automated system, LMB is the ideal solution for workgroups, offering over 100x real-time batch processing, detailed custom configuration, and native MXF and ProRes handling.LMB's unique 'hot-folder', batch scripting, and drag & drop features streamline your workflow, providing detailed logs and corrected files swiftly and efficiently. With the Native MXF and ProRes expansion options, LMB can assess and correct audio within an MXF container or ProRes file, preserving other data and writing corrected audio back into the same file. This feature saves time and minimizes potential file conversion errors.The software also includes the DynApt options, designed to address the challenges of re-purposing Film for TV or TV/Radio for streaming. This feature respects dialogue level in the full context of loudness compliance, providing a fast and efficient solution for adapting content for different listening environments and playout systems.LMB's comprehensive batch-file automation, network hot folders, and XML log files make it an ideal workgroup solution, allowing for easy integration into existing asset management workflows. Its applications in loudness normalization introduce a common reference point for all stages of audio production, helping audio professionals maintain control of audio quality and meet the requirements of current and proposed legislation.The software also offers automatic, faster than real-time loudness processing, measuring and correcting typically 100x real-time. It supports multiple standards, including EBU R128, CALM Act ATSC A85, ARIB TR-B32, OP-59, ITU-R B.S. 1770, Leq(m), and AMWA AS-11 DPP Certified. With its automatic file verification, full warning system, and/or automatic correction, LMB ensures your audio content matches multiple loudness criteria.In addition, LMB supports Leq(m) measurement (TASA and SAWA variants), and its MXF and ProRes expansion options support various formats. All NUGEN Audio loudness products, including LMB, are compatible with all recommendations and guidance based on the international standard ITU-R B.S. 1770, revisions 1, 2, and 3.
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NUGEN Audio Monofilter Bass Management Software Plug-In, Electronic Download
Vendor: Adorama.com Price: 99.00 $Because your audio production deserves the utmost clarity and punch in the low-end spectrum, the Monofilter Bass Management Software Plug-In emerges as an essential tool for audio professionals and enthusiasts alike. This advanced electronic download is engineered by Nugen Audio, a brand synonymous with high-quality audio software, ensuring that your bass tracks are managed with precision and expertise.Harness the power of Monofilter to bring transparent solidity to your bass lines. This powerful plug-in sharpens, defines, and aligns for the tightest mix, allowing you to sculpt the perfect low-end with user-friendly presets tailored for various scenarios. The innovative interface offers controls for fine-tuning to perfection, ensuring that Monofilter anchors your bass effortlessly and effectively.Trusted by producers globally, Monofilter excels in firmly rooting your bass within the mix, maintaining the essential character and perceived spatial characteristics of the original sound. It adeptly defines the center of your bass, which can often be obscured by stereo effects processing, synth sound generation, and unwanted phase inconsistencies due to live recording microphone bleed.Monofilter boasts market-leading features that provide you with accurate control over stereo spread, transition, and phase alignment. The intuitive visual feedback and tactile interface allow you to directly manipulate the applied stereo envelope, avoiding the use of abstract parameters and knobs.When a solid or natural-sounding bass is a requirement in your recording projects, Monofilter lays the foundation for real power and definition. It addresses the non-directional nature of low frequencies that can contribute to a perceived lack of clarity and focus in the mix. Whether you're dealing with stereo FX processing or multiple microphone setups that introduce phase inconsistencies, Monofilter aligns and balances low frequencies with minimal effort, enhancing loudness, focus, and definition.Moreover, Monofilter ensures optimal playback performance on systems with separate low-frequency handling, such as club PAs, live rigs, home cinema systems, HiFi, and 2.1 gaming systems.Applications of Monofilter include:- Bringing definition to weak, hollow, or flat bass.- Re-centering low frequencies after stereo effects.- Correcting phase issues for a tighter mix.- Sampling and restoring old masters with renewed vigor.- Caring for vinyl recordings by ensuring mono compatibility.- Psychoacoustic 'panning' to place bass precisely within the stereo field.- Making frequency splits for creative sound design.- Conducting stereo spectrum analysis for detailed audio insights.Low-frequency control with Monofilter means:- Achieving sharper, more pronounced bass.- Anchoring low-end power for a solid foundation.- Eliminating weak, hollow, and flat bass tones.- Mastering with confidence, knowing your mix translates well across systems.Avoid problems such as:- Maintaining low-end punch when...
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Aurora Multimedia Global System Management Server Software, Download
Vendor: Adorama.com Price: 399.92 $While the Aurora Multimedia T.R.A.C.S. is an advanced Global System Management Server Software tool, it offers more than just system management. This innovative software enables comprehensive monitoring of all classrooms across an entire school or district, facilitating remote control, scheduling, report generation, and alert notifications. As the backbone of multi-room installations, TRACS is designed using PHP, the most popular and powerful web language, ensuring compatibility with any PHP server and enabling operation on Linux, Windows, and Apple platforms.TRACS' sophisticated design allows it to communicate with an unlimited number of controlled devices, making it a user-friendly solution with no user limit due to its unique topology. It also employs a SQL database for efficient and secure management of your system data.The TRACS web-based interface offers robust security, with the option for password protection locally or via LDAP authentication. It allows for the creation of virtually unlimited accounts, each with different levels of restrictions. As the web pages are served through the PHP server, no special active scripts are required, making it compatible with almost any modern browser such as Explorer, Firefox, Safari, Opera, and Chrome. It's also mobile-friendly, working seamlessly with mobile devices that support web browsers.In addition to system management, TRACS can report activity from motion detectors, door switches, and panic buttons connected to the Aurora control systems. In the event of an emergency, TRACS can swiftly notify the proper authorities, providing crucial information such as room location and other necessary details. With its comprehensive features and user-friendly interface, the Aurora Multimedia T.R.A.C.S. is a sophisticated solution for global system management.
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Marshall Electronics 16 to 20 Channel Video Management Software, Dongle Upgrade
Vendor: Adorama.com Price: 1,549.00 $Explore the advanced capabilities of our 16 to 20 Channel Video Management Software, a sophisticated and high-tech solution designed for comprehensive video surveillance and security. This innovative software package offers a seamless experience with rich features and an intuitive interface, ensuring ease of operation for users.With the ability to support up to 20 cameras or video servers, this state-of-the-art software facilitates up to 20 channels of simultaneous recording, ensuring that every critical moment is captured. Additionally, users can conduct up to 16 channels of simultaneous search and playback, making it easier to review and analyze footage as needed.The software includes a VMS-Client for remote live viewing, search, and playback, enhancing the flexibility and accessibility of your surveillance system. The T-MAP application integration allows for map-based monitoring, providing a visual representation of camera placement and event-triggered video display.The streaming relay function is a key feature that ensures stable real-time streaming to multiple viewers while preventing system overload. This is complemented by two-way audio communication capabilities, PTZ controller device interface, and a variety of event monitoring and alarm notifications.Video compression is supported in both H.264 and MJPEG formats, and the software is equipped with a secondary monitor support for extended display options. Installation is straightforward, and the multi-language support caters to a global user base.Customized event creation is possible through the event handler, and the software includes an automatic camera IP discovery feature for easy setup. Users can optimize PC performance by using the 'decode visible channels only' function, and access remote camera setup options.The software's recording mode supports up to 20 channels and allows connection to external storage. Users can manually configure recording file size and duration, with options for continuous, event-based, and manual recording modes. Pre and post-event recording features ensure that no detail is missed.For remote monitoring, the VMS Client software allows users to connect to the central VMS system and access video and audio data in real time. The user interface mirrors that of the VMS-16, maintaining consistency and ease of use.The Web Client extends the functionality, enabling monitoring and playback of recorded data from VMS remotely via a local network or the web. The relay function within the Web Client ensures efficient video streaming without taxing network resources.In summary, this USB Dongle Upgrade for the 16 to 20 Channel Video Management Software by Marshall Electronics is an essential upgrade for users seeking to enhance their security and surveillance systems with flexible, compatible, and cutting-edge technology.
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Marshall Electronics 16 to 64 Channel Video Management Software, Dongle Upgrade
Vendor: Adorama.com Price: 2,889.00 $Take your video surveillance capabilities to the next level with Marshall Electronics' advanced 16 to 64 Channel Video Management Software (VMS), now available with a USB Dongle Upgrade for seamless enhancement of your existing system. This sophisticated software package is designed for comprehensive video management and surveillance, offering a user-friendly interface for live monitoring and recording from a multitude of IP cameras and video servers.With the ability to support up to 64 cameras or video servers, this high-quality VMS ensures that you can keep an eye on every angle. Experience simultaneous recording on up to 64 channels and conduct searches and playback on up to 16 channels at once, without compromising on performance. The software includes a VMS-Client for remote live viewing, search, and playback, ensuring that you can monitor your premises from anywhere, at any time.The VMS boasts a streaming relay function that provides stable real-time streaming to multiple viewers, effectively preventing system overload. Additionally, it supports two-way audio communication, PTZ controller device interface, and a variety of screen layout modes for customized viewing experiences. With automatic camera IP discovery and easy display mapping, setting up your surveillance system is more intuitive than ever.Event monitoring and alarm notifications keep you informed of any unusual activity, while the T-MAP application offers map-based monitoring, adding another layer of security and situational awareness. The software's recording capabilities are equally robust, with options for continuous, event-based, and manual recording modes, as well as pre and post-event recording for comprehensive coverage.The VMS Client software extends the functionality to remote users, allowing for up to 16 channels of simultaneous remote live monitoring and playback from the VMS recording data. With support for megapixel cameras and multiple languages, the VMS Client ensures that your surveillance system is accessible and effective for all users.For those who need to access their surveillance system via the web, the Web Client software provides the ability to monitor and playback recorded data remotely through a local network or the internet, maintaining real-time video and audio data access.Upgrade your video surveillance system with Marshall Electronics' 16 to 64 Channel Video Management Software and USB Dongle Upgrade, and benefit from a versatile, adaptable solution that enhances your security infrastructure with minimal effort.
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Samsung BW-RMS40SA MagicInfo Remote Management Software Client License, Download
Vendor: Adorama.com Price: 169.00 $Be at the forefront of innovation with the Samsung BW-RMS40SA MagicInfo Remote Management Software Client License. This high-quality, user-friendly software license offers you the power to manage and monitor your Samsung printers and multifunction devices from any location. Designed with efficiency and reliability in mind, this software allows you to create, launch, and manage your promotional campaigns with ease. Whether you're using a mobile device or desktop, you can swiftly load, update, edit, and deploy your promotional content via your Wi-Fi network or USB. The Samsung BW-RMS40SA MagicInfo Remote Management Software Client License is not just a tool, but a testament to superior design and functionality. Its intuitive content creation software has been recognized by the International Design Excellence Awards (IDEA), one of the most prestigious design competitions worldwide. Experience the convenience and control of remote device management with the Samsung BW-RMS40SA MagicInfo Remote Management Software Client License. This software is your key to efficient, reliable, and innovative device management.
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Marshall Electronics 16 to 36 Channel Video Management Software, Dongle Upgrade
Vendor: Adorama.com Price: 2,059.00 $Take your video surveillance to the next level with our advanced 16 to 36 Channel Video Management Software, complete with a USB Dongle Upgrade. This sophisticated software package is designed to provide a comprehensive solution for IP video surveillance, offering a rich array of features and an intuitive, user-friendly interface. Efficiently manage up to 128 64CH simultaneous live monitoring, with the flexibility to accommodate up to 16 / 20 / 36 / 64 cameras or video servers. The software also supports up to 16 / 20 / 36 / 128CH simultaneous recording, and up to 16CH simultaneous search and playback, making it a reliable choice for comprehensive video management. The software comes with a VMS-Client for remote live view, search, and playback, and supports the T-MAP application. The streaming relay function ensures stable real-time streaming to multiple viewers, preventing system overload. Enjoy two-way audio communication and PTZ controller device interface support. The software also supports H.264 and MJPEG video compression, and offers a secondary monitor support. The software is designed for easy installation and supports multiple languages. It also allows for customized event creation using an event handler. For remote VMS viewing, use the included VMS Client Live View Mode. The software supports live monitoring of up to 64/36/16CH, automatic camera IP discovery, and easy display mapping by mouse drag or Auto mapping function. It supports up to 11 types of screen layout modes, and allows you to create and manage screen pages. The software also supports connection to external storage, manual configuration of recording files size & duration, and various recording modes including Continuous, Event-based, and Manual. The T-MAP feature offers map-based monitoring, easy placement of cameras on the map, and various types of actions based on events. The software also supports up to 16 / 20 / 36 / 64 / 128 Channels of simultaneous playback, search by date, time, and events, and easy to use playback control interface. The VMS Client software enables users at remote sites to connect to VMS at a central location and to get video & audio data in real time. The Web Client is a software client to monitor Marshall Cameras as well as playback & search recorded data from a VMS remotely through a local network or using the web. The software also provides real-time video to clients from cameras without overloading the network resources, and allows for the setup of various recording modes. Upgrade your video management system with our 16 to 36 Channel Video Management Software, and experience the difference in efficiency, reliability, and user-friendliness.
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Marshall Electronics 16 to 128 Channel Video Management Software, Dongle Upgrade
Vendor: Adorama.com Price: 5,669.00 $Overwhelm yourself with the advanced capabilities of our high-tech 16 to 128 Channel Video Management Software, a USB Dongle Upgrade from the reputable brand, Marshall Electronics. This sophisticated software package is designed to provide a comprehensive solution for IP video surveillance, offering a wealth of features for ease of operation and maximum functionality.Our innovative software facilitates live monitoring and recording of a vast array of IP cameras and video servers through an intuitive user interface. It supports up to 128 channels for simultaneous live monitoring and recording, and up to 16 channels for simultaneous search and playback. This ensures you never miss a moment, whether you're using it for security surveillance, traffic monitoring, or other applications.The software includes a streaming relay function that ensures stable real-time streaming to multiple viewers, preventing system overload. It also supports two-way audio communication, PTZ controller device interface, and H.264 and MJPEG video compression. This makes it a versatile tool for any video management needs.The software is equipped with a T-MAP application and supports up to 11 types of screen layout modes. It also allows for easy display mapping by mouse drag or auto mapping function. This user-friendly feature allows you to customize your viewing experience to suit your specific needs.The software also includes a VMS-Client software for remote live view, search, and playback. This means you can monitor your video feeds from anywhere, at any time. It also supports automatic camera IP discovery, secondary monitor support, and an easy installation process with multi-language support.The software's recording mode supports up to 128CH recording and connection to external storage. It allows for manual configuration of recording files size & duration and supports continuous, event-based, and manual recording modes. This gives you complete control over your recording settings.The software also includes a map-based monitoring feature, allowing for easy placement of cameras on the map and various types of actions based on events. This feature enhances your surveillance capabilities and allows for more efficient monitoring.The software also supports remote search and playback from remote clients, AVI file back up, and a bookmark function. These features make it easier than ever to manage your video feeds and ensure you have access to your recorded data whenever you need it.In conclusion, our 16 to 128 Channel Video Management Software, USB Dongle Upgrade is a powerful, advanced tool for any video management needs. Its wealth of features and user-friendly design make it a top choice for professionals in the field.
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Vendor: Abebooks.com Price: 48.99 $Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis
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Customer Relationship Management
Vendor: Abebooks.com Price: 69.19 $Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security. Updated lecturer support materials online.
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Call Center Management on Fast Forward: Succeeding in the New Era of Customer Relationships (3rd Edition)
Vendor: Abebooks.com Price: 39.93 $Call Center Management on Fast Forward is the most widely read book on contact center/call center management available today. Trusted for its accuracy, clarity and proven guidance, it has become required reading in organizations around the world. Now, this third edition is updated and expanded to include social media, evolving customer expectations, new performance objectives and metrics, the contact center s evolving role in strategy, and much more! You'll learn how to: *Improve customer experiences *Build a team equipped with the right know-how *Achieve service level with quality *Maximize the contact center s strategic value *Win top management s support
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CRM Handbook, The: A Business Guide to Customer Relationship Management
Vendor: Abebooks.com Price: 72.93 $In shrink wrap! Looks like an interesting title!
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Vendor: Abebooks.com Price: 23.69 $This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
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Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Vendor: Abebooks.com Price: 8.22 $This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
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Customer Relationship Management: A Global Approach
Vendor: Abebooks.com Price: 65.37 $Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.19
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Harvard Business Review on Customer Relationship Management
Vendor: Abebooks.com Price: 72.64 $This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.
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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
Vendor: Abebooks.com Price: 55.81 $The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition--more than 50% new and revised-- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.Exercises and data sets to accompany this book are available at jmp.com/en_us/academic/data-mining-techniques.html
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Customer Relationship Management
Vendor: Abebooks.com Price: 70.89 $New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Customer Relationship Management: Concepts and Technologies
Vendor: Abebooks.com Price: 81.33 $Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security. Updated lecturer support materials online.
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Customer Relationship Management: Concepts and Technologies
Vendor: Abebooks.com Price: 280.00 $Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part. The book is structured around three core types of CRM – strategic, operational and analytical – and throughout each chapter, case illustrations of CRM in practice and images of CRM software demystify the technicalities. Ideal as a core textbook for advanced undergraduate and postgraduate students on CRM or related courses such as relationship marketing, digital marketing, customer experience management or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: New and updated international case illustrations throughout New and updated screenshots from CRM applications Fully updated to reflect the evolving CRM landscape, including extended coverage of: Big data and its influence on CRM Artificial intelligence (AI) Advances in CRM analytics The relationships between CRM and customer experience management The role of social media in customer management strategy Real-time marketing Chatbots and innovative customer self-service Privacy and data security. Updated lecturer support materials online.
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